I belong to a generation of Britons who understand that DangerMouse is a cartoon character, a DJ, and also a way of flogging faux-faded casual wear in Topman. Of course, there exists a generation who know DangerMouse simply as a DJ and a way of flogging faux-faded casual wear in Topman. And then, sadly, there exist a new, younger generation who only know DangerMouse as a way of flogging faux-faded casual wear in Topman. I call this new generation: The Least DangerMouse Generation.